About Us
The Livin Rasta family of lifestyle brands is about having a positive mind, a positive vibe and a positive life. We want to share our collaboration of that chill rasta vibe with the unique cultures of fishing and surfing with all of you! Welcome to the Livin Rasta Family.
Who is the Rasta Man?
The Rasta Man is someone who believes in the power of positive thoughts and attitudes and believes a POSITIVE MIND can change our lives for the better. He believes that health is wealth and that we should strive to find enjoyment in all that we do, always keepin a POSITIVE VIBE. He sets an example of livin a POSITIVE LIFE happy, peacefully and stress free. He is a complete representation of what LIVIN RASTA represents. His name was Kevin Jones. Kevin was one of the nicest people you would ever meet, he was always thinking of others and of his community. He spent his days writing music about his island roots and livin life to the fullest. He passed away at an early age but his soul is still here vibin with us today. Kevin was a true Rasta, and the Rasta Man represents Kevin and the things he liked to do.
Our Fishin Rasta line is working with local charter captains, fisherman and community organizations to offer the experience for kids who don’t have the opportunity to learn how to fish or to go out on a boat to find out what a day on the water can do for your mindset, your vibe and your life.
Our Surfin Rasta line is partnering with local surfshops, surfers and community organizations to offer surf school days with experienced riders to help teach kids and show them the culture and positivity that you feel after a day riding the waves.